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40/16 High Protein
40/16 High Protein is a 100% animal-protein, low-starch formula designed to fuel small dogs (under 30 lbs) from puppyhood through their senior years. Grain-free, legume-free, and plant-protein-free, this recipe supports lean muscle, steady energy, and long-term health.
Will be changed to TruOmnivore Small Breed All Life Stages in 2026.
Ingredients
High-Protein Dog Food
Balanced for Small Breeds at Every Life Stage
Steady Energy and Metabolic Support
High animal protein (40%) with low starch (16%) provides steady energy and long-term metabolic health for small breeds.
Grain-Free, Legume-Free, Pea-Free
Free from grains, peas, beans, and rice which contain antinutrients which inhibit nutrient absorption. We believe eliminating plant-based antinutrients from your dog’s food is crucial to their health.
Heart Health
Fortified with taurine which helps maintain strong cardiac function in dogs of all ages and sizes.
Soft, Glossy Fur
Rich in essential nutrients, fatty acids, and proprietary nucleotides, this diet supports skin health and a shiny, luxurious coat you will love to touch.
Small Batches Made in the USA
Family owned and operated with an on-site manufacturing plant in Minnesota means that we keep a close eye on every batch to ensure the best quality for your pets.
| Crude Protein (min) | 40% |
| Crude Fat (min) | 16% |
| Crude Fiber (max) | 3.0% |
| Soluble Fiber | 1.91% |
| Carbohydrates (digestible) | 20.0% |
| Ash (max) | 7.0% |
| Moisture | 2% (min) – 10% (max) |
Calorie Content
3670 kcals/kg
530 kcals/cup
Hydrolyzed Pork Protein, Potato Starch, Chicken Meal, Chicken Fat, Tomato Pomace (source of fiber), Herring Meal, Fish Meal, Fish Oil, Dicalcium Phosphate, Brewers Yeast, Potassium Citrate, Potassium Chloride, Chicken Liver Flavor, Powdered Cellulose (source of fiber), Choline Chloride, Fructooligosaccharides (FOS), Sodium Acid Pyrophosphate, Salt, DL Methionine, Taurine, Potassium Carbonate, Vitamin E Supplement, L-ascorbyl-2-polyphosphate (source of stabilized vitamin C), Betaine Anhydrous, Salt, L-Carnitine, Magnesium Sulfate, Zinc Sulfate, Rosemary Extract, Vitamin B12 Supplement, Niacinamide (vitamin B3), Biotin (vitamin B7), Thiamine Mononitrate (vitamin B1), Copper Proteinate, Folic Acid (vitamin B9), Vitamin A Acetate, Riboflavin (vitamin B2), Calcium Pantothenate (vitamin B5), Dried Aspergillus oryzae Fermentation Extract, Dehydrated Pediococcus Acidilactici Fermentation Product, Beta Carotene, Pyridoxine Hydrochloride (vitamin B6), Vitamin D3 Supplement, Mixed Tocopherols, Potassium Sorbate and Citric Acid (Preservatives).
| Crude Protein | 46.3% |
| Crude Fat | 20.16% |
| Crude Fiber | 3.61% |
| Soluble Fiber | 1.22% |
| Carbs/Starch (digestible) | 24% |
| Ash | 7.17% |
| Moisture | 0% |
Key Minerals
| Calcium | 1.24% |
| Phosphorous | 0.91% |
| Phosphorous mg/100 kcals | 256mg / 100kcal |
| Potassium | 1.01% |
| Sodium | 0.29% |
| Magnesium | 0.082% or 820mg / kg |
| Iodine | 2.16 ppm |
| Lysine | 1.25% |
| Taurine | 0.30% |
| Total n-3 Fatty Acids | 1.14% |
| Omega 6 Fatty Acids | 3.54% |
| EPA | 0.20% |
| DHA | 0.17% |
| EPA + DHA | 0.36% |
pH
| Food pH | 6 |
| Target Urine pH | 6.2 – 6.5 |
We suggest to begin at these levels, monitor your pet’s weight and make the necessary adjustments in their daily ration. Each dog’s nutritional needs will vary dramatically based upon breed, age, activity level, environment and medical condition.
Keep in mind that if your dog has a particularly active day, he will have burned more calories and may require more food for that day’s ration. For best digestion, we recommend two feedings daily approximately 11 hours apart. Remember that soft stool can be a sign of overconsumption.
There are many dogs that can be fed free choice. Younger and/or smaller breed dogs are more likely to adapt to free-choice feeding than older dogs. A free-choice fed dog will generally be more satisfied and often consume less food than other feeding methods. We highly recommend this method if your dog maintains a healthy weight.
| Weight of Dog | Amount per Day |
| 5 lbs (2.3kg) | 1/4 Cup (25g) – 1/3 Cup (33g) |
| 10 lbs (4.5kg) | 1/2 Cup (50g) – 3/4 Cup (75g) |
| 20 lbs (9kg) | 3/4 Cup (75g) – 1 Cup (100g) |
| 30 lbs (13.6kg) | 1 Cup (100g) – 1 1/4 Cup (125g) |
| 40 lbs (18kg) | 1 1/4 Cup (125g) – 1 3/4 Cup (175g) |
Pregnancy: Increase food amount by 10% in week 7 and increase 20% during weeks 8 and 9.
Lactation: Nursing females require twice the amount of food and should be fed 3 to 4 times per day.
Puppies: Puppies up to 6 months old require twice the amount of food as an adult dog and should be fed 3 to 4 times a day. Puppies from six months to a year, twice daily.
Please consult your veterinarian about the needs of your specific dog breed.
Small dogs have big nutritional needs. 40/16 High Protein delivers with a biologically appropriate diet crafted from 100% animal-based protein and limited starch. This formula supports steady energy, lean muscle maintenance, and a healthy weight from puppyhood through maturity.
Free from grains, legumes, peas, and plant proteins. This diet is designed to give your small companion everything they need and nothing they don’t. By keeping starch levels low, 40/16 High Protein food helps prevent unwanted weight gain and supports long-term metabolic health.
Highly digestible animal proteins provide a concentrated source of energy for active small breeds, while the balanced recipe naturally promotes healthy skin, a soft coat, and overall vitality.
And because good nutrition pays off over time, feeding your dog a properly balanced diet today may help reduce vet visits and health costs in the future.
Will be renamed to TruOmnivore Small Breed All Life Stages in 2026.
reviews
Shara –
Kitten loves it. I didn’t realize it was for kittens <11weeks. Tiny bites for sweet tiny mouths.